A deep dive into YouTube ads and organic growth, specifically featuring a segment on using AI-powered marketing mix models for spend optimization.
A deep dive into YouTube ads and organic growth, specifically featuring a segment on using AI-powered marketing mix models for spend optimization.
Eric Seufert joins to discuss how great marketers think like data scientists, focusing on measurement frameworks and data-driven decision making.
A discussion on the evolution of media buying into a strategic, data-fluent role and how to hire for the modern marketing landscape.