Ai-Powered Ad Optimization

Answer

A deep dive into YouTube advertising, covering account management, ad formats, and the use of AI-powered marketing mix models (MMM) for spend optimization.

Source: E014: YouTube Deep Dive: Ads, Organic Growth, Partnerships & More on Marketing Operators.

Top episodes

1. 1. E014: YouTube Deep Dive: Ads, Organic Growth, Partnerships & More

   Marketing Operators

   A deep dive into YouTube advertising, covering account management, ad formats, and the use of AI-powered marketing mix models (MMM) for spend optimization.

2. 2. The New Ecommerce Playbook: DR Funnels, CRO, and Buyer Behavior

   Marketing Operators

   Dylan Ander discusses how modern e-commerce funnels are evolving, incorporating AI, trust, and synthetic content to improve buyer behavior and CRO.

3. 3. Why Your Meta Campaigns Are Stuck Targeting the Same People

   Marketing Operators

   Explores the mechanics of Meta advertising, focusing on signal engineering and creative diversity to reach new audiences and fix stuck campaigns.

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