Explores YouTube ad strategies, ad formats, and the specific use of AI-powered marketing mix models for cross-channel optimization.
Explores YouTube ad strategies, ad formats, and the specific use of AI-powered marketing mix models for cross-channel optimization.
Covers the evolution of e-commerce funnels, CRO, and the impact of AI and synthetic content on modern marketing playbooks.
Media buyer David Herrmann discusses signal engineering, audience insights, and navigating Meta's complex advertising landscape.