Explores Amazon's AI assistant Rufus and how catalog data quality and 'synthetic twins' impact its ability to surface products.
Explores Amazon's AI assistant Rufus and how catalog data quality and 'synthetic twins' impact its ability to surface products.
Focuses on preparing Shopify stores for the AI-driven 'agentic' era by optimizing product catalogs with clear attributes and consistent data.
Akeneo's CEO discusses the rise of AI and why high-quality product data and catalog governance are essential for recommendation engines and future retail.