Explores the emergence of agentic AI shoppers and how brands must adapt their data and customer connection strategies to serve autonomous AI agents.
Explores the emergence of agentic AI shoppers and how brands must adapt their data and customer connection strategies to serve autonomous AI agents.
Amazon's Head of Generative AI discusses the future of AI-driven shopping assistants and toolsets reshaping consumer discovery and purchase.
Discusses how AI answer engines and conversational tools are changing consumer behaviors and the strategic imperative for brands to adapt to this new ecommerce reality.