Explores Amazon’s new AI shopping agent initiative and the shifts in product discovery and conversion for 2026.
Explores Amazon’s new AI shopping agent initiative and the shifts in product discovery and conversion for 2026.
Debra Langley and Greg Merrill discuss the rise of agentic AI shoppers and how brands must adapt their data strategies.
Analyzes the effectiveness of AI in recommending vs. selling, including ChatGPT's checkout and current AI shopping assistants.