Ai-Driven Search

Answer

A deep dive into how AI is transforming search engines, focusing on Google’s competitive position and the shift toward conversational, intent-driven interactions.

Source: AI’s Real Impact on Search So Far—What’s Coming Next, and Can Google Keep Pace? | Behind the Numbers on Behind the Numbers: an EMARKETER Podcast.

Top episodes

1. 1. AI’s Real Impact on Search So Far—What’s Coming Next, and Can Google Keep Pace? | Behind the Numbers

   Behind the Numbers: an EMARKETER Podcast

   A deep dive into how AI is transforming search engines, focusing on Google’s competitive position and the shift toward conversational, intent-driven interactions.

2. 2. Microsoft CTO Kevin Scott on how AI can save the web, not destroy it

   Decoder with Nilay Patel

   Microsoft's CTO discusses the evolution of search, the role of AI in saving the web, and how websites must adapt to new AI-powered indexing and internal search.

3. 3. Perplexity CEO on why the browser is AI's killer app

   Decoder with Nilay Patel

   The CEO of Perplexity AI discusses creating a 'killer app' for AI-driven search that provides direct answers instead of just lists of links.

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