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The trio discusses brand marketing vs. performance, product expansion, and the role of AI in growth measurement and creative tagging.

Source: E050: Tecovasgate: Is This Growth Marketing? Plus Product Expansion, AI in Growth Measurement & More on Marketing Operators.

Top episodes

1. 1. E050: Tecovasgate: Is This Growth Marketing? Plus Product Expansion, AI in Growth Measurement & More

   Marketing Operators

   The trio discusses brand marketing vs. performance, product expansion, and the role of AI in growth measurement and creative tagging.

2. 2. How to Get New Reach on Meta: Tactics & Data for Ecommerce Marketing

   Marketing Operators

   Connor and Cody discuss tactics and measurement frameworks for driving paid media strategy and reach on Meta.

3. 3. Ecommerce Content Flywheel: Meta to TikTok, Paid to Organic

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   A breakdown of the content creation flywheel, covering Meta, TikTok, and how to structure teams for high-production and affiliate content.

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