The hosts discuss brand marketing's impact on growth, product expansion strategies, and specifically how AI is being used in growth measurement and data tagging.
The hosts discuss brand marketing's impact on growth, product expansion strategies, and specifically how AI is being used in growth measurement and data tagging.
Connor MacDonald and Cody Plofker discuss tactics and data frameworks for reaching new audiences on Meta, including creative diversity and AI-driven naming conventions.
Explores building a content flywheel for Meta and TikTok, focusing on micro-creators, studio shoots, and how AI-driven systems like Meta Andromeda process creative.