Ai Search

Answer

Analyst discussion on the current impact of AI on search engines like Google and the future of conversational, intent-driven search.

Source: AI’s Real Impact on Search So Far—What’s Coming Next, and Can Google Keep Pace? | Behind the Numbers on Behind the Numbers: an EMARKETER Podcast.

Top episodes

1. 1. AI’s Real Impact on Search So Far—What’s Coming Next, and Can Google Keep Pace? | Behind the Numbers

   Behind the Numbers: an EMARKETER Podcast

   Analyst discussion on the current impact of AI on search engines like Google and the future of conversational, intent-driven search.

2. 2. Introducing Athena, The Latest AI-Powered HawkSearch Release

   eCommerce AI: The Revenue Revolution

   Explores the release of Athena, an AI-powered search tool featuring Smart Responses and Retrieval Augmented Generation (RAG).

3. 3. Surviving the 30-60% Traffic Threat from Google's AI Shift

   eCommerce AI: The Revenue Revolution

   Discusses the threat to website traffic posed by Google's shift to AI-generated search results and how SEO strategies must adapt.

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