This episode explores YouTube ad strategies and the implementation of AI-powered marketing mix models for media optimization and pricing decisions.
This episode explores YouTube ad strategies and the implementation of AI-powered marketing mix models for media optimization and pricing decisions.
The hosts discuss Meta's current performance and deep dive into Shopify’s new AI features like Sidekick and how they impact DTC operations.
A look into ChatGPT's shopping integrations, SMS balance, and building marketing teams with an emphasis on AI optimization and tool adoption.