Explores the collapse of the top-of-funnel due to AI Overviews and how marketers must adapt content strategy for AEO.
Explores the collapse of the top-of-funnel due to AI Overviews and how marketers must adapt content strategy for AEO.
Google CEO Sundar Pichai discusses AI's impact on search, including AI-driven summarization and the future of the web ecosystem.
Focuses on 'agentic commerce' and the shift from SEO to Answer Engine Optimization as AI assistants take over discovery.