A guide to optimizing Amazon merchandising for DTC brands, focusing on moving beyond basic listings to maximize sales and leverage Amazon as a sophisticated retail channel.
A guide to optimizing Amazon merchandising for DTC brands, focusing on moving beyond basic listings to maximize sales and leverage Amazon as a sophisticated retail channel.
John Aspinall from PickFu discusses the art of Amazon merchandising, focusing on CTR, design best practices, and optimizing product images for conversions.
Etsy’s Mary Andrews discusses the balance between algorithmic merchandising and human curation to manage a marketplace with 120 million listings.