Ai Investment Strategy

Answer

Jon 'JMo' Morgenstern, Head of Investment at VaynerMedia, discusses managing $1.5B in media spend and strategic allocation for large brands.

Source: What DTC Can Learn From Enterprise Media - with JMo, VaynerMedia on Marketing Operators.

Top episodes

1. 1. What DTC Can Learn From Enterprise Media - with JMo, VaynerMedia

   Marketing Operators

   Jon 'JMo' Morgenstern, Head of Investment at VaynerMedia, discusses managing $1.5B in media spend and strategic allocation for large brands.

2. 2. E61: Quick Hits – Campaign Wins, Team Structure & AI Tools We’re Testing

   Marketing Operators

   The hosts discuss recent campaign wins, organizational team structures, and specific AI tools they are currently testing within their brands.

3. 3. E067: How Marketers Should Actually Be Using AI, with the Boring Marketer

   Marketing Operators

   James (Boring Marketing) joins to discuss how DTC marketers should use AI to build efficient systems and workflows for sustainable growth.

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