Explores how growth teams at HexClad and Jones Road utilize AI to increase productivity and includes a deep dive into AI-driven SMS marketing and RCS.
Explores how growth teams at HexClad and Jones Road utilize AI to increase productivity and includes a deep dive into AI-driven SMS marketing and RCS.
Recorded at Meta's Performance Summit, the hosts discuss the future of AI in ads, audiences, and automated business goals.
Discusses the shift from organic to paid performance and includes a dedicated section on rethinking SMS marketing with AI and RCS.