Ai In Search

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Max Sinclair and a PHD in AI decode 'Rufus', Amazon's AI-powered search tool, and discuss how sellers should adapt to this new era of conversational search.

Source: Decoding Rufus and AI Powered Search in Ecommerce, and how Sellers should adapt on New Frontier (AI & Ecommerce).

Top episodes

1. 1. Decoding Rufus and AI Powered Search in Ecommerce, and how Sellers should adapt

   New Frontier (AI & Ecommerce)

   Max Sinclair and a PHD in AI decode 'Rufus', Amazon's AI-powered search tool, and discuss how sellers should adapt to this new era of conversational search.

2. 2. Answer Engine Optimization (AEO) on Amazon: Max Sinclair on optimizing for Rufus & COSMO

   New Frontier (AI & Ecommerce)

   Explores Answer Engine Optimization (AEO) and how to optimize product visibility for Amazon's AI search engines, Rufus and COSMO.

3. 3. Generative Engine Optimization: Getting your Brand mentioned by ChatGPT, with Max Sinclair

   New Frontier (AI & Ecommerce)

   Discusses Generative Engine Optimization (GEO) and its impact on how consumers find products through AI tools like ChatGPT and other generative engines.

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