Explores the $100 billion commerce media industry, focusing on the 'agentic shelf' and how AI shopping agents are reshaping retail media and attribution.
Explores the $100 billion commerce media industry, focusing on the 'agentic shelf' and how AI shopping agents are reshaping retail media and attribution.
Live from Shoptalk, this episode covers AI traffic in retail media, the hype cycle of retail media networks, and the future of agentic commerce.
Discusses how AI and commerce media are transforming retail advertising and consumer discovery in an increasingly value-conscious market.