Connor and Cody discuss campaign wins, organizational structure, and specific AI tools they are testing within their DTC brands.
Connor and Cody discuss campaign wins, organizational structure, and specific AI tools they are testing within their DTC brands.
Cody and Connor review their 2025 DTC predictions, highlighting AI's role in shifting customer experience and creative workflows.
The team explores Meta's conversion lift testing, AI's role in creative, and product seeding for growth.