Ai In Media Management

Answer

Steve Rekuc discusses AI creative, product page testing, and utilizing the Spending Power metric for smarter brand planning and spending.

Source: E065: Using Spending Power to Plan and Spend Smarter with Steve Rekuc - Plus AI Ads and PDP on Marketing Operators.

Top episodes

1. 1. E065: Using Spending Power to Plan and Spend Smarter with Steve Rekuc - Plus AI Ads and PDP

   Marketing Operators

   Steve Rekuc discusses AI creative, product page testing, and utilizing the Spending Power metric for smarter brand planning and spending.

2. 2. E030: Reza Khadjavi, Motion Founder, on Building a Creative-first Approach to DTC Marketing

   Marketing Operators

   Motion founder Reza Khadjavi discusses the impact of AI on creative strategy and the evolving role of the creative strategist in DTC marketing.

3. 3. Performance Creative: Velocity, AI Tooling & the Paid-Organic Relationship With Dara Denney

   Marketing Operators

   Performance consultant Dara Denney explores the relationship between paid and organic media, creative velocity, and AI tooling.

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