The hosts discuss the impact of brand marketing on growth and specifically explore the role of AI in growth measurement and product expansion.
The hosts discuss the impact of brand marketing on growth and specifically explore the role of AI in growth measurement and product expansion.
Explores Meta’s Conversion Lift Testing for measuring ad performance, AI's role in creative, and product seeding for scale.
Covers Meta ad performance shifts and dives into Shopify’s latest AI updates (Sidekick) and their implications for DTC operators.