The hosts discuss the impact of brand marketing on growth and specifically explore the role of AI in growth measurement within the DTC space.
The hosts discuss the impact of brand marketing on growth and specifically explore the role of AI in growth measurement within the DTC space.
Explores Meta's Conversion Lift Testing for ad performance and discusses the implementation of AI in creative strategies for scalable growth.
Dives into Meta ad performance, Shopify’s latest AI features (including Sidekick), and answers DTC marketing questions.