James from Boring Marketing discusses how DTC brands use AI to build efficient internal systems and workflows rather than just content generation.
James from Boring Marketing discusses how DTC brands use AI to build efficient internal systems and workflows rather than just content generation.
The hosts share updates on campaign wins and the specific AI tools they are currently testing within their e-commerce brands.
The team reviews Shopify’s AI tool Sidekick and how it helps operators manage data and business goals heading into 2026.