Ai In Digital Advertising

Answer

Armen Mkrtchyan discusses using 150,000 AI 'shoppers' to predictively test and rank ad creative before spending a dollar on Meta or Google.

Source: 150,000 AI Shoppers Vote on Your Ad Before You Spend a Dollar on eCommerce Fastlane.

Top episodes

1. 1. 150,000 AI Shoppers Vote on Your Ad Before You Spend a Dollar

   eCommerce Fastlane

   Armen Mkrtchyan discusses using 150,000 AI 'shoppers' to predictively test and rank ad creative before spending a dollar on Meta or Google.

2. 2. Bonus: Meta’s Garrick Tiplady & Kitsch’s Yingying Kuang on Scaling Creative and Media Buying with AI

   DTC Podcast

   Meta's Global Head of SMB joins the podcast to discuss how brands can scale their media buying and creative production using AI-driven tools.

3. 3. ChatGPT With a Side of Ads: Will AI Chatbots Ruin—or Reinvent—Search Advertising? | Behind the Numbers

   Behind the Numbers: an EMARKETER Podcast

   Explores the impact of ChatGPT and AI chatbots on the search advertising landscape and the ethical implications of AI-driven search formats.

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