Alex Back discusses how the landscape of affiliate marketing is shifting, including the role of marketing automation and AI in modern brand partnerships.
Alex Back discusses how the landscape of affiliate marketing is shifting, including the role of marketing automation and AI in modern brand partnerships.
Exploring how an 'AI CMO' can drive revenue, with discussions on AI's impact across advertising, SEO referrals, and attribution complexity.
Branden Moskwa discusses using the Customer Profit Ratio and futurist approaches to scaling e-commerce through affiliate marketing.