Reza Khadjavi, CEO of Motion, discusses the evolution of performance creative and the specific impact of AI on creative strategy and production for DTC brands.
Reza Khadjavi, CEO of Motion, discusses the evolution of performance creative and the specific impact of AI on creative strategy and production for DTC brands.
The hosts discuss AI-generated creative and product page testing alongside the introduction of the 'Spending Power' metric for smarter ad planning.
Dara Denney breaks down modern creative strategy, focusing on creative velocity and the use of AI tooling in performance marketing.