Covers the launch of Sponsored Prompts, a new Amazon Ads format designed specifically for AI-powered search environments like Rufus.
Covers the launch of Sponsored Prompts, a new Amazon Ads format designed specifically for AI-powered search environments like Rufus.
Max Sinclair, former Head of Generative AI at Amazon Ads, discusses how AI is deciding what gets discovered and purchased in the new commerce landscape.
A deep dive into Generative Engine Optimization (GEO), focusing on how brands can optimize for AI-driven discovery and 'generative' search results.