Focuses on Amazon's 'Sponsored Prompts,' a specific AI-driven ad format launched for AI-powered search engines like Rufus.
Focuses on Amazon's 'Sponsored Prompts,' a specific AI-driven ad format launched for AI-powered search engines like Rufus.
Discusses the revolution of AI in commerce and discovery, featuring a guest who worked on Generative AI at Amazon Ads.
Explores Generative Engine Optimization (GEO), the AI-era successor to SEO, focusing on brand visibility within generative AI responses.