Ai Forecasting

Answer

Olivia Kory joins the hosts to discuss the 'Incrementality Index' and whether algorithms can handle ad budget allocation better than human media buyers.

Source: Haus CMO Reveals the Incrementality Index Behind Smarter ROAS Calls on Marketing Operators.

Top episodes

1. 1. Haus CMO Reveals the Incrementality Index Behind Smarter ROAS Calls

   Marketing Operators

   Olivia Kory joins the hosts to discuss the 'Incrementality Index' and whether algorithms can handle ad budget allocation better than human media buyers.

2. 2. E014: YouTube Deep Dive: Ads, Organic Growth, Partnerships & More

   Marketing Operators

   A deep dive into YouTube ads, partnerships, and the application of AI-powered Marketing Mix Models to optimize marketing spend and measurement.

3. 3. E042: Our 2025 DTC Predictions Review

   Marketing Operators

   The hosts discuss 2025 DTC predictions, highlighting the transformative impact of AI on ecommerce and growth strategies.

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