Ai Forecasting

Answer

Olivia Kory joins to discuss incrementality, budget allocation algorithms, and building robust financial forecasts in marketing.

Source: Haus CMO Reveals the Incrementality Index Behind Smarter ROAS Calls on Marketing Operators.

Top episodes

1. 1. Haus CMO Reveals the Incrementality Index Behind Smarter ROAS Calls

   Marketing Operators

   Olivia Kory joins to discuss incrementality, budget allocation algorithms, and building robust financial forecasts in marketing.

2. 2. E014: YouTube Deep Dive: Ads, Organic Growth, Partnerships & More

   Marketing Operators

   A deep dive into YouTube ads, measurement challenges, and utilizing AI-powered marketing mix models (MMM) for channel optimization.

3. 3. E042: Our 2025 DTC Predictions Review

   Marketing Operators

   A review of DTC predictions for 2025, covering the impact of AI on customer experience, ad creative, and growth shifts.

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