The hosts discuss e-commerce trends, marketing strategies, and specifically how they approach forecasting and setting KPIs for growth.
The hosts discuss e-commerce trends, marketing strategies, and specifically how they approach forecasting and setting KPIs for growth.
A deep dive into YouTube ads, organic growth, and partnerships, featuring the use of AI-powered marketing mix models for optimization.
Explores how AI is changing creative strategy and marketing roles, including a bonus segment on FP&A backgrounds and building forecasts.