Ai For Marketing Optimization

Answer

Josip Begic, CEO of Lebesgue, explains how an 'AI CMO' can increase revenue by 25% through cross-channel optimization and attribution modeling.

Source: Bonus: How an AI CMO Can Jump Your Revenue 25% on DTC Podcast.

Top episodes

1. 1. Bonus: How an AI CMO Can Jump Your Revenue 25%

   DTC Podcast

   Josip Begic, CEO of Lebesgue, explains how an 'AI CMO' can increase revenue by 25% through cross-channel optimization and attribution modeling.

2. 2. Marketing is experiencing an AI reckoning

   Modern Retail Podcast

   Modern Retail editors discuss the AI reckoning in marketing, focusing on how brands use AI to optimize workflows and creative performance.

3. 3. Bonus: Meta’s Garrick Tiplady & Kitsch’s Yingying Kuang on Scaling Creative and Media Buying with AI

   DTC Podcast

   A deep dive into how performance marketers use AI to scale creative assets and improve media buying efficiency on platforms like Meta.

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