Explores the impact of Shopify's Sidekick AI and how it helps brands analyze store data and automate research tasks within the ecosystem.
Explores the impact of Shopify's Sidekick AI and how it helps brands analyze store data and automate research tasks within the ecosystem.
Dylan Ander of heatmap.com joins the show to discuss attribution, creative testing, and using advanced web analytics to drive performance.
Covers the pitfalls of forecasting and how large brands use data to predict market trends and customer demand.