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The team discusses Shopify's Sidekick AI and how it democratizes data access and goal setting within the ecosystem for 2026.

Source: Setting 2026 Goals, Incrementality Lessons from BFCM and Amazon Brand Bidding on Marketing Operators.

Top episodes

1. 1. Setting 2026 Goals, Incrementality Lessons from BFCM and Amazon Brand Bidding

   Marketing Operators

   The team discusses Shopify's Sidekick AI and how it democratizes data access and goal setting within the ecosystem for 2026.

2. 2. E004: All Things Forecasting! How we Forecast, the Pitfalls of Over and Under Forecasting, and the Lessons We've Learnt From Our Mistakes

   Marketing Operators

   Covers forecasting pitfalls, market signals, and using data to predict future consumer behavior.

3. 3. E064: Does Conversion Rate Matter? Dylan Ander on CRO Best Practices & Smarter Web Analytics

   Marketing Operators

   Dylan Ander discusses heatmap analytics, attribution, and creative testing to better understand market response.

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