Jennifer Peters from OLLY discusses building a retention engine, specifically exploring how AI genuinely contributes to lifecycle marketing and retention.
Jennifer Peters from OLLY discusses building a retention engine, specifically exploring how AI genuinely contributes to lifecycle marketing and retention.
Shanif Dhanani explains how the Apteo platform utilizes AI to automate and personalize marketing campaigns to specifically improve customer retention.
This episode explores using machine learning (AI) and data-driven 'robots' to improve customer retention and increase lifetime value for ecommerce businesses.