Ai For A/B Testing

Answer

Olivia Kory (Haus CMO) joins the hosts to discuss if algorithms can allocate ad budgets better than humans and the role of automation in marketing.

Source: Haus CMO Reveals the Incrementality Index Behind Smarter ROAS Calls on Marketing Operators.

Top episodes

1. 1. Haus CMO Reveals the Incrementality Index Behind Smarter ROAS Calls

   Marketing Operators

   Olivia Kory (Haus CMO) joins the hosts to discuss if algorithms can allocate ad budgets better than humans and the role of automation in marketing.

2. 2. Big-Swing vs. Incremental: Our Ecommerce CRO Testing Framework

   Marketing Operators

   A deep dive into a modern ecommerce CRO framework, debating big-swing versus incremental tests and how to optimize for speed and confidence.

3. 3. The Right Way to A/B Test Landing Pages on Meta Ads for Ecommerce

   Marketing Operators

   Explores the shift from traditional A/B testing to 'diversity for the Meta algorithm,' focusing on landing page optimization for Meta ads.

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