Ai Creative Strategy

Answer

Meta and Kitsch leaders discuss scaling creative production and media buying using AI tools to drive efficiency and performance.

Source: Bonus: Meta’s Garrick Tiplady & Kitsch’s Yingying Kuang on Scaling Creative and Media Buying with AI on DTC Podcast.

Top episodes

1. 1. Bonus: Meta’s Garrick Tiplady & Kitsch’s Yingying Kuang on Scaling Creative and Media Buying with AI

   DTC Podcast

   Meta and Kitsch leaders discuss scaling creative production and media buying using AI tools to drive efficiency and performance.

2. 2. E004: All Things Forecasting! How we Forecast, the Pitfalls of Over and Under Forecasting, and the Lessons We've Learnt From Our Mistakes

   Marketing Operators

   While the episode covers forecasting, it includes a major segment from the Creative Strategy Summit on why AI creative strategists are the future of marketing.

3. 3. Bonus: The Creative Strategy System to Find More Winning Ads – Motion's Evan Lee and his Blueprint for Creative Success

   DTC Podcast

   A bonus episode detailing a systems-based approach to creative strategy, from research and ideation to analysis with expert Evan Lee.

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