Agile Marketing Strategies

Answer

Kelly Mahoney of Ulta Beauty discusses how the brand uses agile marketing to drive customer loyalty and personalized experiences.

Source: How Ulta Embraces 'Agile Marketing' to Deliver Personalized Loyalty on Total Retail Talks.

Top episodes

1. 1. How Ulta Embraces 'Agile Marketing' to Deliver Personalized Loyalty

   Total Retail Talks

   Kelly Mahoney of Ulta Beauty discusses how the brand uses agile marketing to drive customer loyalty and personalized experiences.

2. 2. S14 E3: Inside Comfrt’s $700 Million TikTok Playbook (with Hudson Leogrande, Founder of Comfrt)

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   Founder Hudson Leogrande shares the $700M playbook for Comfrt, highlighting agile responses to TikTok's shifting algorithms.

3. 3. S13 E11: Marketing, Mega-Catalogs, Mattresses, and More (with Jared Brody, EVP Marketing at Resident + Ashley Furniture)

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   Marketing leader Jared Brody discusses managing massive growth at Resident and Ashley Furniture using agile methodologies.

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