Agile Marketing

Answer

Hudson Leogrande discusses building a $700M brand on TikTok using agile strategies to adapt to real-time trends and algorithm shifts.

Source: S14 E3: Inside Comfrt’s $700 Million TikTok Playbook (with Hudson Leogrande, Founder of Comfrt) on Limited Supply.

Top episodes

1. 1. S14 E3: Inside Comfrt’s $700 Million TikTok Playbook (with Hudson Leogrande, Founder of Comfrt)

   Limited Supply

   Hudson Leogrande discusses building a $700M brand on TikTok using agile strategies to adapt to real-time trends and algorithm shifts.

2. 2. Ep 565: BFCM + Meta in 2025: Shorter Promo Windows and Scrappy Pivots That Crushed

   DTC Podcast

   Pilothouse experts discuss Meta strategies for 2025, focusing on shorter promo windows and 'scrappy pivots' that exemplify agile marketing.

3. 3. Startup Vet Revives Legacy Fitness Brand

   Ecommerce Conversations

   Jon Shanahan discusses reviving the fitness brand TRX using agile and iterative marketing approaches to overcome a post-Covid slump.

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