Aggregated Event Measurement

Answer

Explores the impact of Apple's iOS 14.5 update on Facebook advertising and introduces Meta's Aggregated Event Measurement (AEM) protocol.

Source: iOS 14.5 Is Here on Ecommerce Playbook.

Top episodes

1. 1. iOS 14.5 Is Here

   Ecommerce Playbook

   Explores the impact of Apple's iOS 14.5 update on Facebook advertising and introduces Meta's Aggregated Event Measurement (AEM) protocol.

2. 2. Accurate Attribution in a Post iOS 14.5 World

   The eCommerceFuel Podcast

   A deep dive into how the 'Apple and Facebook divorce' changed eCommerce tracking and the strategies brands need for measurement post-privacy changes.

3. 3. Complete Customer Journeys & Attribution With Shopify Data | #204 Benji Walvoord

   Ecommerce Coffee Break

   Benji Walvoord explains how to collect, unify, and activate customer data to understand the full journey and improve attribution accuracy.

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