Explores the rollout of iOS 14.5 and introduces Facebook's Aggregated Event Measurement (AEM) protocol for tracking.
Explores the rollout of iOS 14.5 and introduces Facebook's Aggregated Event Measurement (AEM) protocol for tracking.
A deep dive into how Google and Facebook Ads have adapted to privacy changes, specifically mentioning aggregate measurement protocols.
Discusses the challenges of event signal loss and measurement strategies after Apple's privacy updates.