Aggregated Event Measurement

Answer

A deep dive into the rollout of iOS 14.5 and the introduction of Facebook's Aggregated Event Measurement (AEM) protocol.

Source: iOS 14.5 Is Here on Ecommerce Playbook.

Top episodes

1. 1. iOS 14.5 Is Here

   Ecommerce Playbook

   A deep dive into the rollout of iOS 14.5 and the introduction of Facebook's Aggregated Event Measurement (AEM) protocol.

2. 2. Ep 119: AKNF - iOS 14.5 and Ecosystem ROAS

   DTC Podcast

   Explores the challenges of advertising and measurement in the post-iOS 14.5 landscape, including server-side tracking and signal loss.

3. 3. Why Measurement Is Harder Today, and The Ways It Needs Improving with Nielsen: Part 2 | Behind the Numbers

   Behind the Numbers: an EMARKETER Podcast

   Discusses the evolution of marketing measurement, the challenges of modern metrics, and navigating the transition to privacy-centric tracking.

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