Aggregated Event Measurement

Answer

Explores the launch of iOS 14.5 and the introduction of Facebook's Aggregated Event Measurement (AEM) protocol.

Source: iOS 14.5 Is Here on Ecommerce Playbook.

Top episodes

1. 1. iOS 14.5 Is Here

   Ecommerce Playbook

   Explores the launch of iOS 14.5 and the introduction of Facebook's Aggregated Event Measurement (AEM) protocol.

2. 2. Ep 109: AKNF - Google and Facebook Ads in the Post iOS14.5 Landscape

   DTC Podcast

   A roundtable with media buyers on navigating signal loss and new measurement protocols after Apple's privacy changes.

3. 3. Why Measurement Is Harder Today, and The Ways It Needs Improving with Nielsen: Part 2 | Behind the Numbers

   Behind the Numbers: an EMARKETER Podcast

   Explores the evolution of marketing metrics and how advertisers are navigating the transition to new measurement frameworks.

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