Agentic Media Buying

Answer

Matt Heckathorn explores the use of fully agentic AI in media buying and how it compares to standard AI task automation.

Source: Ep 626: How Wolfe Sells Gifting to Everyone: Top of Funnel Testing, CTV, and AI on DTC Podcast.

Top episodes

1. 1. Ep 626: How Wolfe Sells Gifting to Everyone: Top of Funnel Testing, CTV, and AI

   DTC Podcast

   Matt Heckathorn explores the use of fully agentic AI in media buying and how it compares to standard AI task automation.

2. 2. Bonus: Meta’s Garrick Tiplady & Kitsch’s Yingying Kuang on Scaling Creative and Media Buying with AI

   DTC Podcast

   Meta's Garrick Tiplady and Kitsch's Yingying Kuang discuss scaling media buying and creative production using AI and automation.

3. 3. Ep 625: Brand Salience for DTC: Turning Creative Into Your Targeting Layer

   DTC Podcast

   Explores the 'Andromeda' era of Meta Ads where creative becomes the targeting layer, a key concept in autonomous/agentic media buying.

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