Cody discusses the common pitfalls in brand-agency dynamics, arguing that brands often have unrealistic expectations and fail to fix internal issues before hiring.
Cody discusses the common pitfalls in brand-agency dynamics, arguing that brands often have unrealistic expectations and fail to fix internal issues before hiring.
A 'brutally honest' look at the realities of the agency-client model, covering the pressures faced by both sides and the impact of agency scale on client attention.
Reflections from a client summit on the importance of moving beyond Zoom to build stronger, more transparent relationships between agencies and brands.