Common Thread Collective discusses radical transparency by publishing their entire internal ecommerce methodology, known as 'The Canon,' for public use.
Common Thread Collective discusses radical transparency by publishing their entire internal ecommerce methodology, known as 'The Canon,' for public use.
A brutally honest dissection of the agency model, covering the pressures, performance expectations, and the reality of client-agency relationships.
A debate on in-house vs. agency media buying, emphasizing the necessity of transparency and visibility for successful partnerships.