CTC explores their 'Canon' methodology, advocating for agencies to publish their strategies and frameworks to provide full transparency to brand owners.
CTC explores their 'Canon' methodology, advocating for agencies to publish their strategies and frameworks to provide full transparency to brand owners.
Danny McMillan and Dorian provide a raw look at the pressures and performance realities inside the agency model, highlighting the need for honesty in client-agency relations.
The Hammersley brothers discuss how to evaluate agency performance, proper reporting standards, and identifying red flags in agency behavior.