A debate over in-house vs. agency media buying, focusing on the communication and transparency required for a successful partnership.
A debate over in-house vs. agency media buying, focusing on the communication and transparency required for a successful partnership.
Andrew Faris discusses his process for hiring agencies, highlighting transparency as the most critical factor he looks for in a partner.
Dentsu CEO Nick Brien explores the future of agency compensation and the industry's shift toward greater accountability and transparency.