Explores the realities of the agency model, client-agency friction, and how agentic AI tools like Manus AI are disrupting traditional marketing service structures.
Explores the realities of the agency model, client-agency friction, and how agentic AI tools like Manus AI are disrupting traditional marketing service structures.
Taylor Holiday, CEO of Common Thread Collective, discusses the evolution of the agency model and the challenges of scaling a service-based business in the DTC world.
Part of an EMARKETER miniseries focusing on how AI is augmenting or replacing specific agency workflows and redefining the client service model.