A deep dive into the flaws and pressures of the agency model, exploring why flashy portfolios often hide a lack of performance and direct client attention.
A deep dive into the flaws and pressures of the agency model, exploring why flashy portfolios often hide a lack of performance and direct client attention.
Explores the fundamental flaws in agency pricing and model selection, arguing that seeking the 'best deal' often results in poor service and failure.
Analyzes past experiences with hiring agencies to provide prescriptive advice on the flaws and future evolution of the agency-brand relationship.