Agency Evolution In Retail Media

Answer

Focuses on the evolution of retail media with Mike Balabanov, VP of Agency Development at Criteo, covering fragmentation and agency-driven standardization.

Source: Retail Media's Great Defrag with Mike Balabanov from Criteo on Ecommerce Braintrust.

Top episodes

1. 1. Retail Media's Great Defrag with Mike Balabanov from Criteo

   Ecommerce Braintrust

   Focuses on the evolution of retail media with Mike Balabanov, VP of Agency Development at Criteo, covering fragmentation and agency-driven standardization.

2. 2. A Modern Approach to Retail Allocation with Ross Walker & Damiano Ciarrocchi - Episode 345

   Ecommerce Braintrust

   Explores modern retail media allocation, shifting from revenue-based metrics to incrementality and channel-agnostic views.

3. 3. Escape from Retail Island with Jared Belsky - Episode 342

   Ecommerce Braintrust

   Acadia's CEO Jared Belsky discusses team integration and the shift in media spending and ROI measurement for brands.

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