Agency Evolution In Retail Media

Answer

Julie Spear and guests from Acadia discuss the evolution of retail media allocation, moving from simple revenue metrics to incrementality and holistic strategy.

Source: A Modern Approach to Retail Allocation with Ross Walker & Damiano Ciarrocchi - Episode 345 on Ecommerce Braintrust.

Top episodes

1. 1. A Modern Approach to Retail Allocation with Ross Walker & Damiano Ciarrocchi - Episode 345

   Ecommerce Braintrust

   Julie Spear and guests from Acadia discuss the evolution of retail media allocation, moving from simple revenue metrics to incrementality and holistic strategy.

2. 2. Commerce Media's Day Two: The Agentic Shelf and the Measurement Reckoning

   Future Commerce

   Explores 'Day Two' of commerce media, focusing on operational integration, measurement reckoning, and the rise of the 'agentic shelf' in the $100B industry.

3. 3. The Great BTN Bake (Take) Off — Commerce Media Trends for 2026: Restructuring Teams and Hard Launching In-store Retail Media | Reimagining Retail

   Behind the Numbers: an EMARKETER Podcast

   EMARKETER analysts discuss the restructuring of commerce media teams and the evolution toward in-store retail media capabilities for 2026.

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