Agency Evolution In Retail Media

Answer

Explores modern retail allocation with Acadia's retail media team, focusing on the shift toward incrementality and holistic strategy.

Source: A Modern Approach to Retail Allocation with Ross Walker & Damiano Ciarrocchi - Episode 345 on Ecommerce Braintrust.

Top episodes

1. 1. A Modern Approach to Retail Allocation with Ross Walker & Damiano Ciarrocchi - Episode 345

   Ecommerce Braintrust

   Explores modern retail allocation with Acadia's retail media team, focusing on the shift toward incrementality and holistic strategy.

2. 2. How Albertsons Media Collective is Driving Retail Media’s Evolution

   Retail Remix

   Harvey Ma discusses Albertsons Media Collective's role in driving the transparency, measurement, and standardization of retail media.

3. 3. LIVE at Shoptalk Spring: Retail Media Confessions, Hype Cycles, and the Creator Reckoning

   Future Commerce

   Live from Shoptalk, experts discuss retail media transformation, hype cycles, and moving beyond basic advertising placements.

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