Alex Leikikh discusses the shrinking agency world and the trend of clients moving operations in-house as an alternative to the traditional agency model.
Alex Leikikh discusses the shrinking agency world and the trend of clients moving operations in-house as an alternative to the traditional agency model.
An exploration of why brands are moving away from full-service agencies in favor of in-house teams and specialized boutiques.
This episode explores the 'Agency vs. In-house' debate, providing a framework for when to stop using agencies and start building internal capabilities.