Affordable Premium Products

Answer

Katie Cirulli discusses scaling Grüns and the journey to a $1.2B Unilever exit, focusing on building premium brands and product expansion strategy.

Source: Employee Number Four to a $1.2B Unilever Exit: Katie Cirulli’s Story on Marketing Operators.

Top episodes

1. 1. Employee Number Four to a $1.2B Unilever Exit: Katie Cirulli’s Story

   Marketing Operators

   Katie Cirulli discusses scaling Grüns and the journey to a $1.2B Unilever exit, focusing on building premium brands and product expansion strategy.

2. 2. 500% Growth: Inside Cadence’s DTC and Retail Playbook

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   Inside Cadence’s playbook for 500% growth in DTC and retail while maintaining a high-end, selective brand identity.

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   Connor MacDonald and Varun Kundra discuss levers for increasing Average Order Value (AOV) for premium brands like Ridge and HexClad.

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