Jeremy Cai of Italic discusses the evolution of DTC and how their model provides luxury-quality goods at affordable price points.
Jeremy Cai of Italic discusses the evolution of DTC and how their model provides luxury-quality goods at affordable price points.
Explores how Italic uses a vertically integrated marketplace to offer luxury goods at a fraction of traditional prices.
Kristina Smith discusses scaling a premium coffee brand and the specific strategy of providing 'affordable luxury' to customers.