Yash Chavan discusses fixing affiliate tracking and fraud, focusing on whether affiliate revenue is truly incremental for Shopify brands.
Yash Chavan discusses fixing affiliate tracking and fraud, focusing on whether affiliate revenue is truly incremental for Shopify brands.
Focuses on scaling affiliate programs for DTC brands while maintaining clean attribution and avoiding fraud.
Explores the '$20 billion mistake' in affiliate marketing where brands pay for existing customers due to poor tracking and interceptive coupon sites.