Yash Chavan of SATHI discusses fixing affiliate tracking and fraud, focusing on whether affiliate revenue is truly incremental for Shopify brands.
Yash Chavan of SATHI discusses fixing affiliate tracking and fraud, focusing on whether affiliate revenue is truly incremental for Shopify brands.
Explores how Shopify brands unknowingly pay for affiliate fraud and how to implement better tracking to avoid overpaying commissions.
Yash Chavan returns to discuss scaling affiliate programs with a focus on avoiding attribution errors and fraud in the DTC space.