Yash Chavan discusses scaling affiliate programs while navigating attribution challenges, fraud, and ROI measurement in the DTC space.
Yash Chavan discusses scaling affiliate programs while navigating attribution challenges, fraud, and ROI measurement in the DTC space.
Discussion on the evolving definition of affiliate marketing and how improved measurement techniques allow for better performance tracking and KPI analysis.
Joshua Kennedy breaks down how to identify high-value search affiliates and use performance marketing data to drive $120K a month.