Yash Chavan discusses scaling affiliate marketing for DTC brands, focusing on performance-based models, attribution challenges, and avoiding fraud.
Yash Chavan discusses scaling affiliate marketing for DTC brands, focusing on performance-based models, attribution challenges, and avoiding fraud.
A discussion on the evolving definition of affiliate marketing, exploring niche affiliates, content partnerships, and improved measurement strategies.
Joshua Kennedy explains a specific affiliate model involving paid search review sites that drives significant revenue for DTC brands.