Sarah Levinger, a consumer behavior analyst, explains how to use human psychology and behavior science to improve performance creative and advertising ROI.
Sarah Levinger, a consumer behavior analyst, explains how to use human psychology and behavior science to improve performance creative and advertising ROI.
Barry Hott discusses the psychology of 'ugly ads' and how unconventional design choices trigger better user engagement and performance metrics than polished creative.
A detailed look at the 'Ugly Ads' methodology, focusing on human attention spans, first impressions, and e-commerce success through psychological creative tactics.