Advertising Industry

Answer

A deep dive into Google's current standing in the ad tech market, the impact of OpenAI's Atlas, and the legal hearings regarding its advertising business.

Source: The Big 3 Questions For Google — OpenAI's Atlas, Ad Tech Hearings, and a $100bn Quarter | Behind the Numbers on Behind the Numbers: an EMARKETER Podcast.

Top episodes

1. 1. The Big 3 Questions For Google — OpenAI's Atlas, Ad Tech Hearings, and a $100bn Quarter | Behind the Numbers

   Behind the Numbers: an EMARKETER Podcast

   A deep dive into Google's current standing in the ad tech market, the impact of OpenAI's Atlas, and the legal hearings regarding its advertising business.

2. 2. Advertising is everywhere. Wieden+Kennedy CEO Neal Arthur explains how it works

   Decoder with Nilay Patel

   The CEO of legendary agency Wieden+Kennedy explains the mechanics of the advertising industry and its essential role in modern business growth.

3. 3. Legendary Adman Ellis Verdi on the Art of Retail Advertising

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   A veteran adman shares insights on four decades of retail advertising, focusing on conceptual creative and building consumer connections.

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