Advertising Effectiveness

Answer

Discusses why measuring advertising effectiveness is harder today and how marketers should evaluate their spend using new metrics.

Source: Why Measurement Is Harder Today, and The Ways It Needs Improving with Nielsen: Part 2 | Behind the Numbers on Behind the Numbers: an EMARKETER Podcast.

Top episodes

1. 1. Why Measurement Is Harder Today, and The Ways It Needs Improving with Nielsen: Part 2 | Behind the Numbers

   Behind the Numbers: an EMARKETER Podcast

   Discusses why measuring advertising effectiveness is harder today and how marketers should evaluate their spend using new metrics.

2. 2. Meta's Attribution Settings Don't Matter Anymore

   Ecommerce Playbook

   Explores how to measure true incremental ROAS and why traditional attribution settings like '7-day click' can be misleading for effectiveness.

3. 3. Hacking Advertising: How To Get World-Class Creative Without the World-Class Budget With Jon Sneider

   Up Arrow Podcast

   Jon Sneider discusses hacking advertising to get better results through market testing and creative production strategies.

← Search again on AskThePods