Advertising

Answer

A state of the industry discussion on how macro factors like political ad spending are impacting ecommerce sales and growth in 2024.

Source: Are Political Ads Killing Sales?: State of the Industry on Ecommerce Playbook.

Top episodes

1. 1. Are Political Ads Killing Sales?: State of the Industry

   Ecommerce Playbook

   A state of the industry discussion on how macro factors like political ad spending are impacting ecommerce sales and growth in 2024.

2. 2. Why Ecommerce Is About to Get Even Harder (Here’s How to Survive)

   Ecommerce Playbook

   Explores the future of ecommerce advertising in 2025, specifically focusing on rising ad costs and how to survive a harder marketing landscape.

3. 3. Want Ads To Perform? Be More Specifc.

   The Andrew Faris Podcast

   Andrew Faris breaks down how to improve ad performance by moving away from broad targeting toward extreme specificity in messaging.

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