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Connor Rolain, Connor MacDonald, and Cody Plofker break down the anatomy and analytics of their ad creatives and discuss scaling with AI-powered marketing mix models.

Source: E015: Ad Creative: Dissecting The Anatomy & Analytics of Our Ads on Marketing Operators.

Top episodes

1. 1. E015: Ad Creative: Dissecting The Anatomy & Analytics of Our Ads

   Marketing Operators

   Connor Rolain, Connor MacDonald, and Cody Plofker break down the anatomy and analytics of their ad creatives and discuss scaling with AI-powered marketing mix models.

2. 2. Meta Ads Underperforming? Why + What To Do Right Now

   Marketing Operators

   The hosts unpack shifts in Meta ad performance, addressing rising click-through rates versus falling conversion rates and what operators should do right now.

3. 3. Meta Ads Catalog, TikTok Shops + GMV Max, and the Future of Creative

   Marketing Operators

   Connor MacDonald and Cody Plofker discuss the future of creative, TikTok Shops, and updates from the Meta Performance Marketing Summit.

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