Karly Craig discusses email strategies, but the episode also covers Meta's Andromeda updates and AI tagging for ad performance.
Karly Craig discusses email strategies, but the episode also covers Meta's Andromeda updates and AI tagging for ad performance.
The hosts react to recent Meta updates, discussing the impact on performance creative, attribution, and third-party analytics.
Focuses on the anatomy and analytics of ad creative while breaking down how to use AI-powered tools for marketing mix modeling and ad spend optimization.