Covers Adobe's $1.6B acquisition of open-source e-commerce platform Magento and its impact on 'Retail Predestination' and the agency of purchase decisions.
Covers Adobe's $1.6B acquisition of open-source e-commerce platform Magento and its impact on 'Retail Predestination' and the agency of purchase decisions.
Forrester Research analyst Sucharita Kodali discusses retail collapses and the strategic logic behind why Adobe chose to acquire Magento over other platforms.
Explores Shopify's physical retail move while contextualizing Adobe's acquisitions of Magento and Marketo as a signal of their evolving adaptive marketing strategy.