Explores why Shopify brands need server-side tracking and a robust data layer to fix discrepancies between Facebook, Google, and Shopify data.
Explores why Shopify brands need server-side tracking and a robust data layer to fix discrepancies between Facebook, Google, and Shopify data.
Discusses the 'New Customer' illusion in Google Ads and how to implement server-side tracking to see what your ads are actually doing.
Focuses on the new rules for Meta attribution and the specific settings brands need to test to accurately measure ad performance now.