Ad Tracking

Answer

Explores the inaccuracies in Google Ads reporting and provides a guide to setting up server-side tracking for better attribution.

Source: Ep 534: Google’s 90% “New Customer” Illusion: How To See What Your Ads Are Really Doing | AKNF on DTC Podcast.

Top episodes

1. 1. Ep 534: Google’s 90% “New Customer” Illusion: How To See What Your Ads Are Really Doing | AKNF

   DTC Podcast

   Explores the inaccuracies in Google Ads reporting and provides a guide to setting up server-side tracking for better attribution.

2. 2. Ep 609: The New Rules for Meta Attribution (and the setting you need to test NOW)

   DTC Podcast

   Updates on Meta's evolving attribution rules and the specific settings performance marketers need to test to ensure accurate ad tracking.

3. 3. Why Shopify Brands Need a Data Layer (Not Just Better Tracking)

   eCommerce Fastlane

   Explains why Shopify brands need a robust data layer and server-side tracking to resolve discrepancies between different ad platform reports.

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